Learn the key differences between an EU Authorized Representative and an Importer. Informational guide for non-EU manufacturers entering the EU market.
Authorized Representative vs Importer – Understanding the Difference
EU law distinguishes between the Authorized Representative (EAR) and the Importer. While both are involved in compliance, their roles are different:
Authorized Representative (EAR):
- Acts as a contact point for authorities
- Handles regulatory inquiries
- Does not directly ensure product safety
Importer:
- Ensures product compliance before entering the EU market
- Verifies CE marking and safety
- Retains documentation
Understanding these differences is crucial for non-EU manufacturers and online sellers.
Common Confusions
- The EAR is not the importer and does not sell the product.
- The importer does not replace the need for an EAR if the manufacturer is outside the EU and the product category requires it.
Practical Tips
- Clarify roles in contracts with EU entities.
- Keep documentation for both EAR and Importer roles separately.